Audio makers have concentrated most of their efforts on headphones. Only earphones priced at $150 and up get thoughtful design.

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The $9–$39 range is a cost-cutting race, and consumers are the ones losing out. Unplug has always been about innovation, but innovation at prices accessible to anyone.

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So the design challenge was to give more with less: to create something that feels unique, with the latest technology and the best cable, at the same price.

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