SONY
Various projects
FRANCE/HK, 2014-2023
Lead designer ascendeo/Innov8
.png)
.jpg)
.png)
.png)
SONY x ROXY
Bringing details to mass production
The Roxy project wasn’t strictly a design request. Most of the design had already been set by the Roxy and Sony teams. Our role was to adapt it for mass production. The tiny details of the waves were very hard to reproduce in silicone.
We prototyped extensively, testing different silicone viscosities to find the right blend of polymers. The circuit board and casing of the SWR10 (Sony SmartBand) were already developed.
SONY GLOBAL
Brand recognition into new markets
EU rules now make USB-C the standard charging port and push manufacturers to sell devices without a charger in the box.
That opens up a brand-new accessories market, and with Sony’s unmatched brand recognition, a real opportunity for a charger that offers more.
