Bull’s client base has grown dramatically with sovereign AI projects, but its R&D remains closely tied to key long-standing clients. When Bull adapted part of its offering to better meet market needs, it was an older Bull model, the Bullion S, that was requested as inspiration.

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The Bullion’s design was inspired by neural networks. We took that aesthetic and evolved it. For our researchers, AI is creating machines that breathe and think, so the neural identity felt right for a revival.

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The new design, code-named Neu2, is a more refined version with softer, rounder intersections between the lines. We also had an additional constraint: maintaining a 70–75% cooling factor, which defines the thinness of the panels.

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