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Sony

Smartphone & Tablet

accsssories

Singapore, 2014-2023

Lead designer ascendeo/Innov8

Why Sony worked with us

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There are a few reasons why a company like Sony uses outside design and engineering resources, even though it’s one of the world’s leading engineering powerhouses. We provided global market knowledge in CMF and design that their teams lacked.

 

Phone cases are an extremely market-sensitive product, whereas something like a PlayStation needs little adaptation from one country to another. Another advantage we brought was our expertise in soft goods design and manufacturing.

Sony has the same level of requirements for electronic devices or anything else with their logo on it. One of the challenges was to define materials and structures that could pass their advanced ageing, thermal, or scratching tests.

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Point of interest : 32+Millions pieces produced

Award : Sony Green partner for sustainable design

1000+ SKUs designed for SONY during a decade

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