INNOV8 Group
Identities
FRANCE, 2014-2023
Lead designer
You’ll find a variety of identities developed for both in-house and off-the-shelf products. Design is a spectrum of skills that should translate across every visual field. While I believe in specializing in one field of industrial design, leading art and design direction requires mastering a broader range. Some of the best product designers I’ve ever met are car designers.
Tiger’s purpose is to bring new types of products to market. There are chargers for almost every device, but little to help people tell which is which. The product alone is no longer enough for the user.
Developing the Tiger identity meant treating the packaging as a product, with one function: helping users understand what the product does. The lower section shows every use case, from the number and type of devices it charges to what’s in the box.
The gaming industry has its own visual codes. Creating a brand presence from scratch is rare, but that’s what we did.
The products were off-the-shelf designs, with only minor CMF changes to give the range a family feel.
The muvit Play range has been a success and can be found at most retailers across Western Europe.
Two brands with similar products and positioning, but different distribution channels.
Create identities for visuals, catalogues and online presence that can coexist for the few clients they share.
With the group already managing a large number of brands, both needed an identity that would adapt easily to new media.
Reborn was a full brand launch for a range of co-branded products for the French market. This casual lifestyle sub-brand was a top seller in its categories in 2017 and 2018.
Display work for the 2017 phone holder range. I designed the products, identity, packaging and displays.